The tool we wishedsomeone else had built.
One login that runs the ads desk, the posting calendar, the creative work, the lead list and the search read. Built by a small team that got tired of copying numbers between six tabs every Monday.
Bootstrapped, built in public, and read-only on your ad accounts. Where we cannot measure, you get a blank that says why.
Five jobs, one login
The week of a small marketing team, in one place: run the ads, post the content, make the creative, follow the leads, watch the search results. Each tool below says plainly what it can and cannot see today.
Ads
Every ad account, read-only
Meta and Google sync every campaign, ad set and ad each night. The other three are labelled with exactly what arrives, and nothing more.
Read-only: we can see your campaigns, never pause, edit or touch them.
One product
One invoice
Ads, Publish, Creative Studio, CRM and Signals are one subscription, not five tools taped together.
Publish
The calendar, without the tab-hopping
Write once, preview per channel, schedule or post now. Two channels publish today; two more are built and wait on Meta.
Facebook and Instagram are built and stay off until Meta App Review approves them.
Signals
How search and AI answers see you
What Gemini and Perplexity say about your brand, on every plan. Three more engines are an add-on, priced separately because each check costs us money.
The add-on line is drawn by cost, not by marketing: those engines charge us per check.
Creative Studio
Stills and copy, not video
Ad images and copy from a link to your site. Credits per month, straight from the plan table.
CRM
From click to closed
Every enquiry lands in one list, and ad-sourced ones keep the ad they came from, so the follow-up starts from facts instead of memory.
The right column is the point: an ad-sourced enquiry keeps the ad that produced it.
On every plan
We only meter what costs us money
Seats and ad accounts are never the lever. The plan facts below come from the same table the billing system reads.
Unlimited by default
Seats, ad accounts and Publish connections are unlimited on every plan.
Three prices, all public
Starter $49, Growth $149, Scale $299 a month. No Contact Us column, no phone call.
Fresh every night
Numbers refresh nightly, and each pass re-checks the last seven days so late corrections land.
The full table lives on the pricing page.
It started with a spreadsheet we hated.
Anyone who has run ads for a small company knows the Monday ritual: six tabs open, one spreadsheet, and the first hour of the week spent copying numbers before a single real decision gets made. The tools that promised to fix it were either too shallow to help or priced for a company ten times the size.
The worst part was the lag. A campaign could quietly waste money for days before anyone noticed. Not because anyone was careless, but because the information was scattered across too many screens for anyone to see it in time.
So we built the thing we kept wishing existed: every ad account in one place, one clear read of what the money brought back, and a short note each morning saying what changed. Friends who run ads tried it and would not give it back. That is the whole story. Everything since has been making that Monday morning feel this easy for everyone else.
We did not set out to replace anyone. We set out to delete the busywork.
Every founder we spoke to described the same evening: six tabs, one spreadsheet, and a report due tomorrow. None of them described the part they liked. So we started with the part they did not.
- Rewriting the same caption four times, once per network
- Exporting last week's numbers into a deck nobody reads twice
- Checking five ad accounts for the budget that ran away
- Chasing which post actually produced the lead
- Waiting three days on a designer for one image
- Rebuilding the Monday report from scratch, again
Everything above is something overads now does on its own. The rest of the job, the judgement, stays where it belongs.
Small on purpose. Everyone ships.
No layers, no handoffs. The people in these photos write the code and answer the support inbox, which is the shortest possible distance between a complaint and a fix.
Rules we wrote down so we cannot drift
None of this is aspirational. These are the habits we have to re-commit to every other week, written where customers can hold us to them.
Honest numbers
A blank, never a guess
Every number on screen can show where it came from. When something cannot be measured, we print a blank and say why, instead of a zero you might plan around.
Every blank names its reason, so you can repeat it in a meeting without checking first.
The habit
Missing is missing
A blank with a reason beats a guess with a decimal point. That rule shapes more of this product than any feature does.
Read-only
We look, we never touch
Connecting an ad account gives overads permission to read your numbers. Pausing, editing and spending stay in your hands.
Walled off
Your workspace is yours
Every workspace's data is kept separate from every other one, and your platform logins are stored encrypted, used only to fetch your own accounts.
Separate workspaces
Your numbers never mix with another customer's, and every query is scoped to your workspace.
Encrypted logins
Platform logins are encrypted at rest and used only to fetch your own accounts' data.
Leave with your data
Cancel from settings, export as CSV, and delete what you want gone.
The full rundown lives on our security page.
Deliberately not built
Saying no, on purpose
The fastest way to describe a product is sometimes the things it is not. If any of these are dealbreakers, we are probably the wrong fit, and that is fine.
A short history, told honestly.
Early 2026
A weekend project, out of spite
It began as a small tool to kill the spreadsheet that opened every Monday morning. Friends who run ads asked for logins before it had a name. That was the first hint it was a product, not a script.
Spring 2026
The first platforms plug in
Meta and Google connected properly: sign in once, and every campaign, ad set and ad shows up by morning. Then came the daily brief, a short note each morning on what changed, written from your numbers and not from generic advice.
Summer 2026
It stopped being just a dashboard
Creative Studio learned to make ad images and copy from a website link. Publish took over the posting calendar, the CRM caught the enquiries, and Signals started reading how search engines and AI answers describe you.
Today
Small on purpose
Bootstrapped, building in public, hiring slowly. Snapchat connects with spend totals only, and LinkedIn and X still wait on their ads API approvals; the labels in the app say so, word for word.
Talk to us
Careers
We hire slowly, on purpose
A small team with no layers: everyone ships, everyone answers support, and nobody manages a deck. When we open a role we want the right person, not the next person.
Open roles live on the careers page. If none of them fits, write to hello@overads.io anyway and tell us what you would build here.
Contact
A human replies
Within a business day, on either channel. No ticket numbers, no chatbot maze.
Email hello@overads.io, use the support chat inside the app, or the contact page.
The straight answers
Anything else? Email hello@overads.io and a human will reply within a business day.