First 200 users get the Growth plan for $19/mo.

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Run the store,not the dashboards.

Built for one and two person store teams. What you spent, what Meta says it sold, and the cash your CRM collected, on one screen every morning. Alerts watch the weekend for you.

Cancel anytime · Meta connected in under five minutes

The morning it replaces

Four tabs, one doubt, every day

Open Meta and the ads look great. Open your store and yesterday’s sales say otherwise. Open a spreadsheet, then the bank app, and try to work out which number to believe. Close it all and start building Friday’s ad anyway, because costs are climbing.

The loop of a small store is simple: spend, sales, new creative, repeat. It only feels like chaos because the numbers live in different tabs. Overads puts them on one screen, so the loop takes minutes instead of the whole morning.

What overads does for a small store

The loop, finally on one screen

Spend, sales and creative are one job when you are the whole team. These cards are that job, in the order your week runs.

Every morning

One read before coffee

What you spent, what Meta says it sold, and the cash your CRM collected, side by side for yesterday. No exports, no spreadsheet.

Daily brief · yesterdayLands 06:00
Spent on ads$412
Meta says it sold$1,208
Cash collected in the CRM$1,050

Example screen. Your numbers come from your own connected accounts.

Counted once

One sale, one number

Meta reports the same sale under several names. We keep one and drop the copies, so your total is never quietly inflated.

One sale, as Meta reports it
purchase$89Counted
omni_purchase$89Copy
web_in_store_purchase$89Copy

Three names, one sale, one $89.

Thursday night

Friday's ads, already drafted

Creative Studio writes drafts from the product pages you gave it, in your brand's voice. You pick one and ship it.

Creative Studio · drafts6 ready
Free shipping angleHeadline + body + image brief
Ingredient close-upFrom your product page
Founder noteIn your own voice

Grounded in pages you uploaded. No invented benefits.

The weekend

Alerts that watch Saturday for you

Set a line, like return under 1.5 on your main campaign. If a number crosses it, your phone pings, and you open Meta from the sofa and pause it there, or let it ride.

One Saturday, minute by minute
Sat 11:42ROAS crossed the line you set
Sat 11:43Ping lands in Slack and WhatsApp
Sat 11:46You open Meta and pause the ad set
SlackEmailWhatsAppTelegramDiscordTeams

The first week

Five things you stop doing

01

Exporting spreadsheets to build a weekly view

One screen has it.

02

Building Friday's ad from a blank page

Drafts wait on Thursday.

03

Checking numbers at ten at night

The brief lands at 06:00.

04

Paying three tools for one answer

One workspace, one bill.

05

Missing what happens on Saturday

Your phone gets a ping.

DTC FAQ

Questions from the first week

Anything else? Email hello@overads.io and a human will reply within a business day.

Will my Meta numbers finally match my store's sales?
Not by reading your store, and we will not pretend otherwise: overads has no Shopify connector and never touches your order log. What we show is Meta's own conversion value, counted once instead of once per alias Meta echoes it under, next to the revenue and cash recorded in the overads CRM. A store connector is a roadmap item, not a feature.
Do I need a developer to set this up?
No. You connect Meta by logging in and approving access, the same way you sign into any app. If you want server-side tracking, add your Pixel to Cloud Tracking. We tag the campaigns we touch so their clicks can be traced, and read the tags you already use. Nothing to rebuild.
Can the AI write ads that sound like my brand?
Yes. Give it your top three product pages and your last twenty winning ads. Creative Studio learns the voice and sticks to it. Every draft is grounded in product details you uploaded, not an invented benefit.
What if iOS 14 broke my Meta tracking?
Then Cloud Tracking is the lever. It sends conversion events from the server to Meta's Conversions API, matched and de-duplicated against the browser Pixel, so Meta counts the sales the browser missed. We then show you what Meta reports. We do not claim a second, independent record of your orders, because we do not read one.
I run the store on weekends. Do alerts work on weekends?
Yes. Slack, email, WhatsApp, Telegram, Discord and Teams, which are the channels that actually exist. Most solo operators set one alert: ROAS dipped below 1.5 on the main campaign. Saturday stops being a screen-watching shift.
How much does it cost a one-person store?
Starter is built for you. One workspace with unlimited seats and unlimited connected ad accounts, the daily brief, 30 Creative Studio credits a month, and Signals watching your brand on one site every week. Early users get their first month for $19 with the EARLY19 code, then the plan they picked.
Do you support TikTok Shop?
No, and not soon. There is no TikTok connector in overads and no TikTok data of any kind: TikTok's Research API bars commercial use and there is no approved commercial alternative, so anything claiming TikTok coverage is scraping. If TikTok is a material channel for you, keep reading it in TikTok's own tools.